Deirdre Rock

Career coach · New York City, NY · virtual

Credentials they list: CTL CICNC, NRWA NCRW, NRWA NCOPE

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Services

ServiceWhat is includedPrice
Premium Executive Package
Executive or aspiring Executive		 1 session · Professionally branded and compelling resume · Customizable cover letter · Optimized LinkedIn profile · Career strategy session (30-minute Zoom call) on request
Platinum Executive Package
Executive or aspiring Executive		 1 session · Professionally branded and compelling resume · Customizable cover letter · Optimized LinkedIn profile · Career strategy session (30-minute Zoom call) · Professional Bio on request
Professional Resume Writing
Mid-career to senior-career professionals		 2 revision rounds · Professionally branded resume · Robust accomplishments · Attention-grabbing showcase of professional strengths · ATS optimization on request
LinkedIn Profile Optimization
Mid-career to senior-career professionals		 Optimized LinkedIn profile · Keyword-rich profile focusing on high search areas · Improved ranking in LinkedIn Recruiter searches on request
Interview Coaching
Mid-career to senior-career professionals		 Craft career history into a narrative · Strategic answers aligned to interviewers' evaluation · Commanding presence and confidence in virtual and hybrid interviews · Company and role-specific preparation · Strong openings, persuasive closings, effective follow-up on request
Cover Letter Development
Mid-career to senior-career professionals		 Concise and customizable cover letter · Guidance for tailoring cover letters for additional roles on request
Professional Bio
Mid-career to senior-career professionals		 Showcase document of professional identity · Includes education, expertise, experience, unique value · Captures purpose, impact, and professional brand · Used for networking, interview leave-behind, websites, speaking, board introductions on request
Salary Negotiation Coaching
Mid-career to senior-career professionals		 External evaluation of skills and impact · Current salary information for comparable positions · Negotiation tactics and confidence building · Consideration of alternative options beyond salary on request
College Advising
Students and families		 Trust-based interpersonal approach · Clear communication · Realistic goal-setting · Building balanced and well-researched college lists · Focus on academic readiness, interests, fit, financial considerations on request
College Essay Support
Students		 Developing college essays that reflect student's voice · Meeting challenging word count requirements · Crafting compelling narratives · Support for Common App and supplements on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnoyesyesyesyesyes
Interviews and offersnoyesyesyesyesyes
Job search strategynoyesyesyesyesyes
Career direction and changenoyesyesyesyesyes
Leadershipnononononono
Personal brandnoyesyesyesyesyes

How they work

Process
Intake Questionnaire · Strategy Session · Research Phase · Draft Development · Revisions · Final Delivery
Assessments
DISC

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Interviews3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track.Early rounds in a format you know.Final rounds, panels, a new kind of role, or you tend to freeze.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
  3. What are your cancellation and refund terms? (no refund terms on their site)
  4. Which body issued your credential, and can I check it there? (credential listed)
  5. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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