Cayla Merrill

Personal brand strategist · virtual

Services

ServiceWhat is includedPrice
Brand Coaching series
heart-led coaches & creatives
6 sessions · 6x 60 minute Zoom calls (bi-weekly or weekly) · Unlimited encouragement and celebration · Accountability on your journey towards goals · Supportive resources (books, meditations, motivating content) $1,800
Calm Energy Coaching Package 3 sessions · 3x 60 minute Energy Coaching Calls via Zoom on request
Focus Energy Coaching Package 3 sessions · 3x 60 minute Energy Coaching Calls via Zoom on request
Inspire Energy Coaching Package 3 sessions · 3x 60 minute Energy Coaching Calls via Zoom on request
Introduction to One on One Coaching Series 4 sessions · 4x 60 minute bi-weekly Zoom Calls $800
Brand Magic! Group Program
coaches & creatives
8 weeks · 8 week group program · Transform brand vibe, visuals, and mindset on request
VIP Personal Brand Coaching
coaches & creatives
6 sessions · 6x 60 minute bi-weekly Zoom calls · Weekly voxer support · Unlimited encouragement and celebration $3,200
VIP Design Package
coaches & creatives
Custom visuals · Brand guidelines on request
Bare Necessities Kit Website homepage template · Instagram templates · IG101, Canva 101 & 201 · 4 Brand Archetypes to choose from on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynononononono
Career direction and changeyesyesyesyesyesyes
Leadershipnononononono
Personal brandyesyesyesyesyesyes

How they work

Process
Initial chat to see what is coming up · Closed eye practice to explore feelings and sensations · Discussion of new awarenesses and experience · Setting actionable items or reflection points · Ongoing accountability and encouragement
Before coaching
Art Director and Designer, Design and Branding (15 years); Art Direction and Design experience, Design and Branding (12 years); Art Direction and Design experience in New York City, Design and Branding (13 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
Personal brandA consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free.The role you want does not depend on visibility.Visibility or thought leadership is part of the role.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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