David Moen
Life coach · Sacramento, CA · in person and virtual
Credentials they list: ICF ACC
"COACHING, at its core, is a collaborative, goal-oriented partnership between coach and client." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Fresh Produce Support & Information | 1 session · All areas of Fresh Produce and Retail solutions, support and reconnaissance | on request |
| Life and Work Coaching people working to uncover and discover their desired direction |
1 session · A trusted safe space for your discovery, exploration and direction · Working within all areas of life | on request |
| Consulting Advising Contracting Food Companies |
1 session · Assist, motivate or coach through projects, trade-shows or information gathering | on request |
As published on their website, read Sep 30, 2026.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | no | no | no | no |
| Career direction and change | yes | yes | yes | yes | yes | yes |
| Leadership | yes | yes | yes | yes | yes | yes |
| Personal brand | no | no | no | no | no | no |
How they work
- Process
- Discovery of what you want · Exploration of resources or barriers · Taking meaningful steps in desired direction
- Before coaching
- Produce Executive professional, Produce Industry (30 years)
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- What are your cancellation and refund terms? (no refund terms on their site)
- Which body issued your credential, and can I check it there? (credential listed)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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