Barbara Gough
Career coach · San Francisco Bay Area, CA · virtual
Credentials they list: CTL CCTC, PARWCC CPRW
"I work with individuals who are searching for jobs, transitioning to new opportunities and/or navigating the workplace." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Discounted Rate 4 sessions | 4 sessions · 4 coaching sessions | $2,000 |
| Executive Discount 4 sessions | 4 sessions · 4 coaching sessions | $2,000 |
| Job Seeker Coaching hourly Job seekers |
Job Search Clarity · Job Search Motivation & Confidence · Resume Review · LinkedIn Review · Mock Interview Preparation | $175 |
| Job Seeker Coaching 5 sessions Job seekers |
5 sessions · Job Search Clarity · Job Search Motivation & Confidence · Resume Review · LinkedIn Review · Mock Interview Preparation | $700 |
| Leadership Consultation hourly Working Professionals |
1 session · High level strategic coaching tailored to your situation and challenges | $375 |
| Executive Coaching 1 hour | 1 session · 1 hour coaching session | $475 |
| Executive Coaching 4 hours | 4 sessions · 4 hours coaching sessions | $1,500 |
| Career Consult 1 hour | 1 session · Help with resume writing · Interviewing · Staying on track | $175 |
| Career Consult 5 hours | 5 sessions · Help with resume writing · Interviewing · Staying on track | $800 |
| Free Consultation 10 minutes | 1 session · 10 minute consultation | on request |
As published on their website, read Sep 30, 2026.
How they compare
- Their packages start at $700. Of the 905 career coaches in our directory who publish a package price, 67% start at the same price or lower.
- $150 a session. Of the 683 career coaches who publish a session price, 54% charge the same or less.
- 7 years coaching; the median for career coaches in our directory is 14.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | yes | yes |
| Interviews and offers | no | no | no | no | yes | yes |
| Job search strategy | no | no | no | no | yes | yes |
| Career direction and change | no | no | no | no | yes | yes |
| Leadership | no | no | no | no | yes | yes |
| Personal brand | no | no | no | no | yes | yes |
How they work
- Assessments
- Myers-Briggs, O*Net Interest Profiler, Clifton Strengths
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Resume | 4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job. | You are staying in the same field and level and have recent results to cite. | You are changing field or level, coming back after a long break, or many applications brought no interviews. |
| Interviews | 3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track. | Early rounds in a format you know. | Final rounds, panels, a new kind of role, or you tend to freeze. |
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
- What are your cancellation and refund terms? (no refund terms on their site)
- Which body issued your credential, and can I check it there? (credential listed)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: yes
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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