Michelle Swanson

Career coach · virtual

"I have served as an executive career advisor, writer, and brand strategist, helping senior leaders clarify and communicate their professional value." (in their words, on their website)

Services

ServiceWhat is includedPrice
Executive Resume
executives
A (short!) worksheet to document your goals, top skills, and a few career highlights · One-hour phone consultation to discuss your background, accomplishments, and goals in more detail · Executive resume in Word and PDF (Text version available upon request) $1,500 to $3,000
LinkedIn Profile (when purchased with resume)
executives
Keyword-rich content for the Headline, About, and Experience sections · Custom background banner · A full audit of your existing profile with detailed recommendations on other sections as needed $750 to $1,500
Executive Bios
executives
One-page narrative of your career · Short-form bio available upon request at no additional cost $600
Outreach Letter Package
executives
Cover letters written for (1) executive search firms, (2) target companies, and (3) networking contacts · E-note (email) versions of each letter $350
Networking Resumes
executives
One-page summary of your background and strengths, useful for situations in which a “job-seeker” document, such as a resume, may be inappropriate $500
Board of Directors Package
executives seeking board service
Board resume · Board bio · Board-focused LinkedIn profile · Visibility strategy on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnonoyesyesyesyes
Interviews and offersnononononono
Job search strategynonoyesyesyesyes
Career direction and changenononononono
Leadershipnononononono
Personal brandnonoyesyesyesyes

How they work

Process
Introductory Call · Proposal · Information Gathering · Drafts & Edits · Final Deliverables
Before coaching
intelligence analyst, US Air Force

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Personal brandA consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free.The role you want does not depend on visibility.Visibility or thought leadership is part of the role.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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