Norma Escalera

Career coach · Dallas, TX · in person and virtual

Credentials they list: MHFA

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"Specially designed for women, Ascend career development program provides professional skills training, personalized career guidance and connection to competitive job opportunities." (in their words, on their website)

Services

ServiceWhat is includedPrice
Career Pathways Program
women		 Professional skills training · Individualized career guidance from a career coach · Financial education and coaching · Connection to competitive job opportunities on request
RiSE Financial Education Classes
women		 4 sessions · 4 weeks · Four to six week workshop · Setting a budget · Financial goals planning · 90-minute classes on specific financial topics on request
Benefits Screening
women		 Review monthly budget · Connect to resources like food banks, electricity assistance, medical resources on request
Financial Coaching
women		 One-on-one coaching · Support and encouragement · Personal goal setting · Small steps planning on request
Credit Building Products
women		 Credit-building option for those with little to no credit history or improving credit on request
Nurse-Family Partnership Program
first-time moms in Dallas county less than 28 weeks pregnant and qualifying for WIC or Medicaid		 Home visits by nurse · Healthy pregnancy education · New baby care · Family support planning on request
Core Coach Training – Part 1
coaches		 20 hours classroom learning · Coaching definitions · Foundational coaching skills · Creating paths to financial well-being · Strategies for setting and achieving goals on request
Core Coach Training – Part 2
coaches		 20 hours classroom learning · Working with challenging clients · Follow-ups · Practice and evaluation on request
Technical Assistance
coaches		 5 hours individualized assistance per agency on request
Coaching Huddles
coaches		 4 sessions · Quarterly 3-hour onsite practice · Problem-solving · Networking on request

As published on their website, read Sep 30, 2026.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategyyesyesyesyesyesyes
Career direction and changeyesyesyesyesyesyes
Leadershipnononononono
Personal brandnononononono

How they work

Process
Attend a 90-minute career informational session · Join a Career Cohort by attending Career Discovery Workshop · Connect with a personal career coach to design individualized plan · Receive support on interview skills and resume writing · Fast track access to employer partners for job opportunities

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
  3. What are your cancellation and refund terms? (no refund terms on their site)
  4. Which body issued your credential, and can I check it there? (credential listed)
  5. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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