Ashley Watkins Thomas
Career coach · Birmingham, AL · virtual
Credentials they list: NRWA NCRW, NRWA NCOPE
"I work with mid- to senior-level leaders who are tired of second-guessing every move in their job search." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Interview Breakthrough Masterclass promotion-ready professionals |
1 session · strategies to craft compelling narratives · handle tough questions · conduct research · tailor interview approach | on request |
| Outplacement Services displaced employees |
resume and cover letter writing · LinkedIn profile creation/makeovers · interview preparation · career coaching · job search strategy sessions | on request |
| Resume Reboot Resume Writing Course emerging leaders or senior-level professionals ready for higher-paying jobs |
7 sessions · 7-step resume writing formula · self-paced modules · personal branding training · ready-to-write resume template · 15-minute resume review with Ashley | $297 |
| Résumé Writing Service | 10-day turnaround · 2 revision rounds · strategy session · keyword-rich and ATS-friendly résumé · highlight achievements and measurable results · 2 drafts included | on request |
| Cover Letter Writing Service | 2 revision rounds · flawless cover letter · clear communication of value · usually under 250 words | on request |
| LinkedIn Profile Writing Service | keyword-rich profile · updated photo, headline, location, industry · profile revamp | on request |
| Résumé Distribution Service | distribution to 18,500+ recruiters and 3,200 venture capital/private equity contacts · list of recruiter contact info | on request |
| Career Coaching Programs | job search strategy · interview skills training · one-minute pitch · CAR stories | $349 to $4,999 |
| Interview Reboot Program | interview skills training | $349 to $4,999 |
| Job Search Strategy Program | job search strategy coaching | $349 to $4,999 |
As published on their website, read Sep 30, 2026.
How they compare
- Their packages start at $349. Of the 905 career coaches in our directory who publish a package price, 41% start at the same price or lower.
- 13 years coaching; the median for career coaches in our directory is 14.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | yes | yes | yes | yes |
| Interviews and offers | no | no | yes | yes | yes | yes |
| Job search strategy | no | no | yes | yes | yes | yes |
| Career direction and change | no | no | no | no | no | no |
| Leadership | no | no | no | no | no | no |
| Personal brand | no | no | yes | yes | yes | yes |
How they work
- Process
- Initial consultation and questionnaire · Strategy session to create resume formula · Draft creation · Two rounds of edits · Final version delivery
- Before coaching
- corporate recruiter, nonprofits, banking, manufacturing (20 years); corporate recruiter, nonprofit, banking, manufacturing industries (20 years)
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Resume | 4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job. | You are staying in the same field and level and have recent results to cite. | You are changing field or level, coming back after a long break, or many applications brought no interviews. |
| Interviews | 3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track. | Early rounds in a format you know. | Final rounds, panels, a new kind of role, or you tend to freeze. |
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
- If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
- Which body issued your credential, and can I check it there? (credential listed)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: yes
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: yes
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Listed in
- Career coaches for executives
- Career coaches for healthcare professionals
- Career coaches for finance professionals
- Interview coaches for executives
- Executive resume writers
- LinkedIn profile writers for executives
- Job search coaches
- Personal branding coaches
- Interview coaches
- Resume writers
- LinkedIn profile writers and coaches
- Salary negotiation coaches