Sally Gonzales

Resume writer · Golden, CO · virtual

"Traction Resume helps high-performing medical sales professionals, sales leaders, and healthcare executives turn scattered positioning into sharper visibility, stronger interviews, and better offers." (in their words, on their website)

Services

ServiceWhat is includedPrice
Aspire Package
professionals making a bigger move who need resume, LinkedIn, visual brand, and networking strategy aligned at once
2 revision rounds · Story strategy and career review support · Custom, AI-free resume · Compelling cover letter · Fully optimized LinkedIn profile · LinkedIn banner design $2,397
Lightning Package
clients who want polished materials quickly and can complete the career-history form without a live strategy interview
7-day turnaround · 2 revision rounds · One simple fillable form · Custom, AI-free branded resume · Compelling cover letter · Two full rounds of editing $650
Ignite Package
professionals who want to stand out to companies of their choosing and for future career moves and transitions
1 session · Custom tailored resume · Compelling, story-driven cover letter · 30-minute career coaching call · Recruiter introductions · Access to client-only continuous career management program $1,697
The Elite Package
executives seeking a three-month private career acceleration engagement
12 weeks · Custom resume and cover letter · Executive bio and recruiter introduction page · Fully optimized LinkedIn profile and authority-building posts · Custom System for Success · Weekly calls with Claire and the Traction Resume team $12,000
Career Traction Tool
clients seeking a coach-guided workspace for career direction, job search, networking, and momentum
Career roadmap · Explore careers · Relevant jobs · Networking agent · Target companies $150

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInyesyesyesyesyesyes
Interviews and offersnononononono
Job search strategynononononono
Career direction and changenononononono
Leadershipnononononono
Personal brandyesyesyesyesyesyes

How they work

Process
Target + story strategy · Resume + LinkedIn build · Warm recruiter introductions · Networking + job search tools · Launch with a plan
Before coaching
medical sales professional, medical sales; executive recruiter, pharmaceutical recruiting

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Personal brandA consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free.The role you want does not depend on visibility.Visibility or thought leadership is part of the role.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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