Sherry Burford

Career coach · Ithaca, NY · in person and virtual

Credentials they list: PARWCC CPRW

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Services

ServiceWhat is includedPrice
Resume- and cover-letter support resume review · cover letter review on request
Review of skills and interests [and assessment as needed] skills review · interests review · assessment as needed on request
Job-search strategy development job search strategy development · implementation support on request
Use of social media to develop and manage a web profile social media use · web profile development · web profile management on request
Interview preparation and offer negotiation interview preparation · offer negotiation on request
New job transition check-ins new job transition support · check-ins on request
Ongoing coaching: leadership, career growth, and stress management leadership coaching · career growth coaching · stress management coaching on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInyesyesyesnonono
Interviews and offersyesyesyesnonono
Job search strategyyesyesyesnonono
Career direction and changeyesyesyesnonono
Leadershipyesyesyesnonono
Personal brandnononononono

How they work

Process
Understand unique and transferable job skills · Identify interests and work/life values · Develop and implement job search strategy · Resume and cover letter support · Use social media to develop/manage web profile · Interview preparation and offer negotiation
Before coaching
marketing research sales and strategic consulting, marketing research and strategic consulting (15 years); principal of marketing research consulting firm, marketing research consulting (10 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Interviews3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track.Early rounds in a format you know.Final rounds, panels, a new kind of role, or you tend to freeze.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
  3. What are your cancellation and refund terms? (no refund terms on their site)
  4. Which body issued your credential, and can I check it there? (credential listed)
  5. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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