Ramatu Kandakai

Personal brand strategist · Washington, DC · in person and virtual

Visit their websiteCompare similar coaches

"Tutu Brand Strategies helps professionals and organizations eliminate the Clarity Cost through strategic personal branding that aligns identity with opportunity." (in their words, on their website)

Services

ServiceWhat is includedPrice
Clarity Call
Individuals seeking clarity and alignment		 1 session · Clear positioning · Focused direction · Reduced decision fatigue $299
Workshops
Organizations, teams, ERGs, leadership programs, conferences		 Understand personal branding beyond self-promotion · Align personal brands with organizational values and goals · Communicate with consistency and credibility · Reduce friction between authenticity and advancement $2,999
Clarity Call
Individuals seeking clarity and alignment		 1 session · Brand Audit (conducted prior to call and results shared on call) · Deep dive to understand your target audience · Online and Offline personal branding tactics · Clear action steps to move forward and get unstuck · Access to meeting recording and notes on request
Bridging the Gap: Aligning Your Personal Brand with your Employer Brand (Large Teams)
Large teams, ERGs, organizations focusing on inclusive culture development, leadership development programs		 Identify personal values that drive professional excellence · Develop strategies for authentic workplace communication · Create actionable plans for showing up as their whole selves · Build frameworks for supporting others in their authenticity journey on request
From Passion to Purpose (Large Employee Resource Groups, Corporate Career Development)
Large employee resource groups, corporate career development programs, organizations experiencing burnout or lack of engagement		 Map their passions to current role opportunities · Develop passion projects that enhance professional value · Create sustainable integration strategies for work-life balance · Build compelling narratives around their unique value proposition on request
Bridging the Gap: Aligning Your Personal Brand with your Employer Brand (Small Teams up to 20)
Small teams working on authentic leadership, groups focusing on inclusive culture development, teams exploring identity and professional growth		 Identify personal values that drive professional excellence · Develop strategies for authentic workplace communication · Create actionable plans for showing up as their whole selves · Build frameworks for supporting others in their authenticity journey on request
WTH is Personal Branding?
Small teams, mid-level professionals, groups preparing for promotions or transitions		 Define their unique professional brand foundation · Audit and optimize their current online presence · Develop content strategies for thought leadership · Create systems for consistent brand communication on request
Make LinkedIn Work for You
Small teams, departments looking to build thought leadership, groups preparing for career transitions or promotions		 Optimize their LinkedIn profiles for discoverability and impact · Develop sustainable content strategies aligned with career goals · Master networking techniques that build authentic relationships · Create systems for consistent engagement and growth on request
Betting on Yourself
Solo entrepreneurs, startup founders, business owners transitioning from employee to entrepreneur mindset		 Identify and overcome limiting beliefs holding back business growth on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynononononono
Career direction and changenononononono
Leadershipnononononono
Personal brandyesyesyesyesyesyes

How they work

Process
Conduct Brand Audit prior to call · Deep dive to understand target audience · Discuss online and offline personal branding tactics · Provide clear action steps to move forward · Share meeting recording and notes
Before coaching
Brand Strategy Manager, Healthcare; Brand Marketer, Consulting, Consumer Goods, Healthcare, Nonprofit (10 years); Marketing Advisor, University Accelerator Program

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Personal brandA consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free.The role you want does not depend on visibility.Visibility or thought leadership is part of the role.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

Similar coaches

Chosen by our matching from coaches who serve the same people with the same kinds of help. Nobody pays to appear here.

Listed in