Shelby Lord

Career coach · Santa Rosa, CA · virtual

"TrueNorth Career Services provides personalized career counseling services that are carefully designed to support you at every stage of your professional journey." (in their words, on their website)

Services

ServiceWhat is includedPrice
Application Strategy Session
college applicants
1 session · guidance on school selection · application timelines · strategy to maximize acceptance chances $125
Personal Statement Review & Feedback
college applicants
1 session · detailed asynchronous feedback on structure · clarity · impact $100
Student Resume & Activities List Optimization
college applicants
1 session · polished resume highlighting leadership · achievements · extracurriculars for college applications $100
Mock College Interview & Coaching
college applicants
1 session · simulated interview · expert feedback to boost confidence and communication skills $125
Career Exploration Session
career explorers
1 session · identify strengths · interests · values · explore potential career paths $100
Career Assessments & Analysis
career explorers
1 session · professional career assessments · personality analysis · strengths analysis · skills analysis · detailed review session $150
Career Planning Session
career planners
1 session · develop personalized career roadmap · actionable steps to reach goals $125
Career Transition Strategy Session
career changers
1 session · guidance for switching careers · re-entering workforce · seeking new direction $125
Mock Interview & Feedback
job seekers
1 session · realistic practice interview · expert feedback on responses · body language · confidence $125
Interview Coaching Package
job seekers
2 sessions · two mock interviews · in-depth coaching · refine answers and strategies for different interview formats $225

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInyesyesyesyesyesyes
Interviews and offersyesyesyesyesyesyes
Job search strategyyesyesyesyesyesyes
Career direction and changeyesyesyesyesyesyes
Leadershipnononononono
Personal brandyesyesyesyesyesyes

How they work

Process
initial consultation to discuss goals · personalized service selection · service delivery with expert guidance · feedback and revisions as needed
Assessments
professional career assessments (personality, strengths, skills analysis)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Interviews3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track.Early rounds in a format you know.Final rounds, panels, a new kind of role, or you tend to freeze.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
  2. If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
  3. What are your cancellation and refund terms? (no refund terms on their site)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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