"I'm focused on helping artist and entrepreneurs step into their next-level selves and create a fulfilling life and career that is purposeful and passion-driven" (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| David Herrera Coaching method artists and entrepreneurs |
personalized coaching · self-improvement exercises · techniques and resources · custom approach tailored to needs and outcomes · support and encouragement | on request |
As published on their website, read Sep 30, 2026.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | no | no | no | no |
| Career direction and change | yes | yes | yes | yes | yes | yes |
| Leadership | no | no | no | no | no | no |
| Personal brand | yes | yes | yes | yes | yes | yes |
How they work
- Process
- Provide unbiased and judgment-free space · Create confidential space for sharing · Tailor unique/custom approach to client needs · Provide access to techniques, concepts, and exercises · Offer new insight about client · Identify obstacles and path forward
- Before coaching
- performer, theatre arts; Managing Director, theatre arts; Artistic Director, theatre arts; teaching artist, theatre arts
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Personal brand | A consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free. | The role you want does not depend on visibility. | Visibility or thought leadership is part of the role. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
Their website promises results: "I provide the David Herrera Coaching method that is guaranteed to increase your financial, social, career, and overall life situations. OR I WORK WITH YOU UNTIL YOU’RE SATISFIED.". No coach can guarantee a job, interviews or a placement rate. Be careful with anyone who does, and with promises of a "hidden job market" or exclusive recruiter access.
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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