Joanna Richards

Leadership coach · Jacksonville, FL · in person and virtual

Credentials they list: DISC

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"I work with leaders who focus on being their best – at leading their businesses, their teams and themselves." (in their words, on their website)

Services

ServiceWhat is includedPrice
Leadership Development Coaching Program
leaders building success and competencies within their role or preparing for promotion		 24 weeks · strategies and tools tailored to individual needs · navigate team dynamics and change · enhance influence and performance · best practice process over 6 months · establishing trust on request
Leadership Transition Support Coaching Program
managers transitioning to a new role leading at a higher level		 24 weeks · develop game plan · execute transition smoothly · best practice process over 6 months · establishing trust · GAP review on request
Leadership Performance Improvement Coaching Program
leaders on performance improvement plans or needing behavioral change		 24 weeks · partner with top performer and stakeholders · proven process for positive behavioral change within months · best practice process over 6 months · establishing trust · GAP review on request
DISC Team Communication Workshop
teams at all levels		 1 session · DISC assessment · team communication strategies · interactive direct style · build effective team relationships · leverage strengths of team members on request
Team Motivators/Drivers Workshop
teams at all levels		 1 session · understand team motivators and drivers · improve team effectiveness on request
Working within a Multi-Generational Team Workshop
teams at all levels		 1 session · strategies for multi-generational team effectiveness on request
Team Value Propositioning Workshop
teams at all levels		 1 session · develop team value proposition on request
Team Goal Setting/Strategic Planning Workshop
teams at all levels		 1 session · team goal setting · strategic planning on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynononononono
Career direction and changeyesyesyesyesyesyes
Leadershipyesyesyesyesyesyes
Personal brandnononononono

How they work

Process
Establishing Trust · GAP Review: Current State versus Ideal State · Benchmark with Customized 360 Assessments · Goal Setting · Manager Alignment & Stakeholder Updates · Coaching Sessions to apply new behaviors
Assessments
DISC, Hogan, Motivators
Before coaching
leadership coach, Johnson & Johnson Vision Care; owner, Performance Partners, LLC (10 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
LeadershipPeer groups, feedback from your manager, reading.You have a mentor who has done the job.A first management role or a bigger team, often paid for by the employer.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Which body issued your credential, and can I check it there? (credential listed)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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