Tom Horal
Resume writer · Livonia, MI · virtual
Credentials they list: PARWCC CPRW
Services
| Service | What is included | Price |
|---|---|---|
| Résumé Writing for CPG Industry Professionals Consumer-Packaged Goods industry professionals |
Powerful résumé tailored to CPG industry · Optimized keywords and phrases for CPG recruiting | on request |
| Cover Letter Writing for CPG Industry Professionals Consumer-Packaged Goods industry professionals |
Cover letters tailored to CPG industry | on request |
| LinkedIn Profile Optimization for CPG Industry Professionals Consumer-Packaged Goods industry professionals |
LinkedIn profile tailored to CPG industry | on request |
As published on their website, read Sep 30, 2026.
How they compare
- 9 years coaching; the median for resume writers in our directory is 15.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | yes | yes | yes | yes |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | no | no | no | no |
| Career direction and change | no | no | no | no | no | no |
| Leadership | no | no | no | no | no | no |
| Personal brand | no | no | yes | yes | yes | yes |
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Resume | 4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job. | You are staying in the same field and level and have recent results to cite. | You are changing field or level, coming back after a long break, or many applications brought no interviews. |
| Personal brand | A consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free. | The role you want does not depend on visibility. | Visibility or thought leadership is part of the role. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
- What are your cancellation and refund terms? (no refund terms on their site)
- Which body issued your credential, and can I check it there? (credential listed)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: not found on their website
- Refund or cancellation terms: not found on their website
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