"Your resume, rewritten for every job. Upload your CV once. Paste a job. Get an ATS-ready resume and cover letter in 30 seconds." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Free Plan Job seekers wanting to try the platform |
Unlimited cover letters · Unlimited CVs · applyGOAT branding · Unlimited resume coach for CV · 1 ATS checker | on request |
| applyGOAT PRO Job seekers wanting unlimited AI resume optimizations and application tools |
No applyGOAT branding · Unlimited AI resume optimisations · Unlimited cover letters · Unlimited ATS scans · AI gaps analyser | $5 |
| Enterprise Plan Universities, agencies, and career sites who want to empower their job seekers |
Everything in Pro · Education Videos · Domain Restriction · Transaction Email Settings · Authentication | on request |
As published on their website, read Sep 30, 2026.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | yes | yes | yes | yes | yes | yes |
| Interviews and offers | yes | yes | yes | yes | yes | yes |
| Job search strategy | yes | yes | yes | yes | yes | yes |
| Career direction and change | no | no | no | no | no | no |
| Leadership | no | no | no | no | no | no |
| Personal brand | yes | yes | yes | yes | yes | yes |
How they work
- Process
- Upload your CV · Paste a job description · Get an ATS-ready tailored resume and cover letter in 30 seconds · Use AI resume tailoring tool to scan and rewrite relevant sections · Use auto-fill application tool to submit polished version quickly
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Resume | 4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job. | You are staying in the same field and level and have recent results to cite. | You are changing field or level, coming back after a long break, or many applications brought no interviews. |
| Interviews | 3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track. | Early rounds in a format you know. | Final rounds, panels, a new kind of role, or you tend to freeze. |
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
Their website promises results: "72% of applyGOAT users land an interview.". No coach can guarantee a job, interviews or a placement rate. Be careful with anyone who does, and with promises of a "hidden job market" or exclusive recruiter access.
What they publish
- Prices: yes
- What each service includes: yes
- A free consultation: not found on their website
- Refund or cancellation terms: yes
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