Merlin Switzer

Leadership coach · Rocklin, CA · in person and virtual

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"Our mission is to serve as a catalyst to equip, inspire, and support executive leaders in becoming better stewards of their businesses and personal lives." (in their words, on their website)

Services

ServiceWhat is includedPrice
Business Transitions Coaching and Consulting
Business owners preparing for business transition		 Coaching to gain clarity on transition reasons and next steps · Confidential thought partnership · Leadership mindset shift · Issue identification and prioritization · Strengths clarity for vision, alignment, execution on request
Executive Leadership Coaching
CEOs, Executives, Business Leaders, Emerging Leaders		 Address business challenges and opportunities · Difficult conversations coaching · Time management · Goal achievement · Lifestyle management on request
Public Safety Leadership Development
Police and fire department leaders and teams		 Leadership development for public safety · Address staff transitions and retirements · Improve leadership effectiveness · Emotional intelligence and behavioral style coaching · Communication style adaptation on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynononoyesyesyes
Career direction and changenononoyesyesyes
Leadershipnononoyesyesyes
Personal brandnononononono

How they work

Process
Initial complimentary consultation to determine fit and goals · Personalized coaching or consulting sessions · Use of vetted executive tools · Brainstorming, values clarification, written assignments, education, goal-setting · Accountability and progress tracking · Confidential relationship
Before coaching
Executive, Business leadership (7 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
LeadershipPeer groups, feedback from your manager, reading.You have a mentor who has done the job.A first management role or a bigger team, often paid for by the employer.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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