Arlene Stearns
Personal brand strategist · Atlanta, GA · in person and virtual
"Leading edge entrepreneurs, professionals & executives Discover your powerful personal brand style to “Look Like a Leader, To be Paid Like a Leader!”" (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| The A, B, C’s of the ImageUp System leaders who understand the importance and power of visual messaging and presence for presentations, boardrooms, conferences, book signings, keynote addresses, and special events |
1 session · Individual in-depth session to explore unique style · Ideal accessories, eyewear, color palettes, styles · Aesthetics: Hair and makeup with style, color, cut flattering and easy to maintain · Makeup tutorial videoed with before and after photos · Body type identification from 48 types | on request |
As published on their website, read Sep 30, 2026.
How they compare
- 8 years coaching; the median for personal brand strategists in our directory is 12.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | yes | yes | yes | yes |
| Career direction and change | no | no | yes | yes | yes | yes |
| Leadership | no | no | no | no | no | no |
| Personal brand | no | no | yes | yes | yes | yes |
How they work
- Process
- Individual in-depth style exploration session · Hair and makeup styling and tutorial · Body type identification and wardrobe recommendations · Creation and photography of flattering outfits · Closet organization and elimination of unflattering styles · Professional wardrobe development with try-ons and purchase decisions
- Assessments
- The Genius University assessment
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Personal brand | A consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free. | The role you want does not depend on visibility. | Visibility or thought leadership is part of the role. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: not found on their website
- Refund or cancellation terms: not found on their website
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