Allison Guevara
Leadership coach · Santa Cruz, CA · in person and virtual
Credentials they list: ICF ACC, CTI CPCC
"Through transformative coaching, facilitation, and strategy, I help people and teams deepen their well-being, strengthen relationships, and grow their impact." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| 6-Month Coaching Partnership individuals seeking personal and professional development |
12 sessions · 24 weeks · 12 individual coaching sessions over six months · Text & email check-ins between sessions | $3,600 |
| Tipping Points Group Coaching Circle brilliant women standing at the threshold of what was—ready for new possibilities |
6 sessions · 6 weeks · 6-week online group coaching journey · Weekly sessions on Tuesdays 10:30am - 12:30pm (PST) via Zoom | $385 |
| Tipping Points Group Coaching Circle (Equity Rate) brilliant women standing at the threshold of what was—ready for new possibilities |
6 sessions · 6 weeks · 6-week online group coaching journey · Weekly sessions on Tuesdays 10:30am - 12:30pm (PST) via Zoom | $250 |
As published on their website, read Sep 30, 2026.
How they compare
- Their packages start at $3,600. Of the 176 leadership coaches in our directory who publish a package price, 79% start at the same price or lower.
- 10 years coaching; the median for leadership coaches in our directory is 15.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | no | no | no | no |
| Career direction and change | no | no | yes | yes | yes | yes |
| Leadership | no | no | yes | yes | yes | yes |
| Personal brand | no | no | yes | yes | yes | yes |
How they work
- Process
- Schedule free 30-minute discovery session · Engage in bi-weekly coaching sessions · Receive text & email check-ins between sessions · Turn coaching insights into concrete actions
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
| Personal brand | A consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free. | The role you want does not depend on visibility. | Visibility or thought leadership is part of the role. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
- What are your cancellation and refund terms? (no refund terms on their site)
- Which body issued your credential, and can I check it there? (credential listed)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: yes
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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